The insurance market in Bulgaria still looks different from that in developed European countries, as automobile insurance continues to dominate.
Mandatory Civil Liability insurance generates just over 40% of the total insurance market, and when adding comprehensive auto insurance, automobile insurance products account for nearly 80% of the general insurance market.
This was commented on by Kosta Cholakov, CEO of DZI, in the “Portfolio” segment on Darik Radio.
### What are the most popular insurance products on the Bulgarian market?
“In recent years, there has been a positive shift in life insurance, where health insurance has been growing at double-digit rates.
It has become very popular due to group contracts that employers sign for their employees. So, health insurance is what we see as an interesting and developing product,” Cholakov stated.
According to him, due to low interest rates in recent years, there has also been an increase in life insurance with an investment element. These products have also shown double-digit growth over the past few years.
“In developed markets, however, life insurance is the largest insurance segment, whereas here, this is not the case. Even in general insurance, things are different because there are countries where 80–90% of properties and homes are insured, even though it is not mandatory everywhere. Meanwhile, here, coverage is below 10%,” added the CEO of DZI.
According to him, this is due not only to insurance culture but also to other key factors—one being that insurers must work even harder to build trust among consumers.
Another crucial aspect is the need for a state policy in the sector. In every major disaster, many people expect the government to cover the damages, perceiving property ownership solely as a right but not as a responsibility.
He cited examples of Romania and Turkey, where property insurance is mandatory, yet insured homes range between 20% and 30%. In contrast, in countries like France, where it is not mandatory but public-private partnerships exist with the state, coverage exceeds 80%.
This demonstrates that the mandatory element does not always work, and other factors are also important.
Source: Darik Business Review